store advertisments

Eli Pardue
2/4/08
AP Lang Comp
LaMags

Store Advertisements

In addition to using commercials, stores use floor advertisements to further advertise a product. Supermarkets such as Marsh and Kroger use three primary ways of advertising products on-floor products. They use displays, sample booths, and price markdowns.
A display is used to bring attention to a specific item by making a large, colorful, exciting setup. The idea is to convince the buyer that the product advertised is better than the alternatives. The alternatives may be other brand names such as Lays versus Ruffles. If sales are low on a product, a store will put out a floor display in attempt to boost sales for that product.
Sample booths have the same qualities as floor displays. The only difference is that there is a salesperson at the sample booth promoting the product. The samples are given out for free to let the consumer tell if they like the product or not. While sample booths are more effective than simple floor displays, they are not as popular because it takes additional manpower and money to pay for the used product.
Stores also create large advertisements that promote their products as cheaper or higher quality than their leading competitors. Oftentimes they tell the consumer to compare one of their store brand products to a major producer of the same type of product. The lower prices convince consumers to buy products even if they don’t really need them. They feed off of the impulse buy.